anewera

anewera is a purpose-built infrastructure platform that makes businesses visible, understandable, and contactable for AI agents. As the first curated, agent-readable business directory, anewera solves a critical and growing problem: while companies invest heavily in human-facing websites and SEO, they remain largely opaque to the AI systems—ChatGPT, Claude, Gemini, Perplexity, and Copilot—that consumers and professionals increasingly rely on for recommendations and research. Each company enrolled in anewera receives a structured, machine-readable profile containing standardized files—llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) and webMCP endpoint. These technical assets allow AI agents to parse a business's offerings, service region, and approved contact actions without ambiguity. Crucially, anewera maintains privacy: private recipient details like email addresses or phone numbers are never exposed to the AI. Instead, every contact request—whether for a quote, a meeting, a callback, or a question—is routed through published, permissioned actions and delivered to the business's inbox. The platform is deliberately curated to prevent spam, with every profile verified either through an active subscription payment or a personal verification call. With a Swiss-German layer operating at anewera.ch, the directory is ideally positioned for businesses seeking visibility in the European market. For companies in an era where AI-driven discovery is rapidly replacing traditional search, anewera provides the essential bridge between human-readable marketing and machine-readable discoverability.

Agent-Ready Profile Generation

Every business on anewera receives a comprehensive, structured profile built for machine consumption. This includes four critical files: llms.txt, which summarizes the business in a format large language models can parse; agent.json, which defines the business's capabilities and contact actions in JSON; agent.md, a markdown version for human readability; and a live MCP endpoint that allows AI agents to interact programmatically. The profile captures services offered, target audience, geographic region, and permitted contact actions. This standardized approach ensures that any AI system—from ChatGPT to Claude Code—can instantly understand what a company does and how to engage with it, eliminating the guesswork that currently plagues AI-driven business discovery.

Verified Spam-Free Directory

anewera operates on a deliberate curation model to maintain the integrity of its directory. Unlike open directories that are vulnerable to spam and low-quality listings, anewera verifies every profile through two distinct paths. Paid subscribers verify themselves automatically through an active monthly payment—spam profiles do not pay, so they self-select out. Free entries, which are limited to 30 curated invitations per day, are verified through a personal call with the anewera team. This cap is a practical limit based on the team's capacity to conduct genuine verification calls, not a marketing tactic. The result is a directory that AI agents can trust for accurate, high-quality business information.

Permissioned Contact Actions

Privacy and control are central to anewera's contact system. Businesses define exactly which contact actions they permit—such as requesting a rate, a quote, a meeting, a callback, or asking a question. When an AI agent or its user initiates a contact request, the request is routed through anewera's infrastructure, which anonymizes the recipient's private details. The business receives a structured, pre-formatted email notification with the request details. This system ensures that businesses maintain full control over their availability and communication channels while being reachable by AI agents. It also protects against unsolicited contact or data scraping, as no private contact information is ever exposed to the AI.

Live MCP and Agent API Endpoints

anewera provides a live, publicly accessible MCP endpoint and an open Agent API that AI systems can query in real time. These endpoints expose tools such as search_companies, read_company_profile, and prepare_contact_request. This means that any AI agent capable of using the Model Context Protocol—including Claude Code, Codex, OpenClaw, and ChatGPT Agents—can programmatically search the directory, retrieve detailed business profiles, and initiate contact requests on behalf of users. The endpoints are live and functional, as demonstrated by the platform's own "Live proof: ask Google AI about us" feature. This technical infrastructure is what makes anewera a genuine infrastructure layer for the agentic era, not just a static directory.

AI-Powered Business Discovery for Consumers

A consumer asks their AI assistant, "Find a reliable fiduciary for my startup in Zurich." The AI searches anewera's structured directory, retrieves profiles of verified fiduciaries, and presents the consumer with options that include service details, region, and how to request a quote. The consumer can then ask the AI to initiate a contact request, which is routed through anewera to the business's inbox. This use case replaces the traditional multi-step process of searching Google, visiting websites, and filling out contact forms with a single, seamless AI interaction.

Local Service Referral for Expatriates

Expats moving to Switzerland often struggle to find English-speaking service providers for health insurance, tax filing, or relocation assistance. Using anewera, an AI assistant can query the directory for businesses that explicitly list English-language services and a service region covering a specific canton. The AI can filter by verified profiles, ensuring the recommendations are trustworthy. The expat can then request a meeting or callback directly through the AI interface, with the request delivered to the business's email without exposing the business's private contact details.

Automated Procurement and Vendor Sourcing

A small business owner needs to source a local IT support provider in Basel. Rather than manually searching and vetting vendors, they instruct their AI agent to search anewera for IT service providers in Basel with verified profiles and available meeting slots. The AI retrieves structured profiles, compares services, and initiates quote requests to the top candidates. The business owner receives structured, comparable quote requests in their inbox, all routed through anewera's permissioned contact system, streamlining the procurement process.

Off-Market Real Estate Inquiries

A real estate agent lists off-market properties in Zug and wants to be discoverable by AI assistants used by potential buyers. By enrolling in anewera, the agent's profile specifies "off-market real estate in Zug" as a service, with a permissioned action for requesting access. When a buyer's AI assistant searches for "off-market real estate in Zug," it finds the agent's profile, understands the service offering, and can initiate a contact request. The agent receives the inquiry without their private contact details being exposed, maintaining confidentiality while generating qualified leads.

How does anewera differ from a traditional business directory like Google My Business?

Google My Business and similar directories are optimized for human search and display, presenting information visually for users to read and click. anewera is built specifically for machine consumption, using structured data formats (llms.txt, agent.json, MCP) that AI agents can parse programmatically. While a human can see a Google listing, an AI agent cannot reliably extract structured intent or initiate a contact action from it. anewera provides the machine-readable context and permissioned contact infrastructure that AI systems need to find, understand, and contact a business autonomously.

What prevents spam or fake profiles in the directory?

anewera employs a dual verification system. Paid subscribers verify themselves through an active monthly payment—spam operators are highly unlikely to pay for a subscription. Free entries are limited to 30 curated invitations per day, and each free profile is verified through a personal call with the anewera team. This deliberate curation ensures that every profile in the directory is genuine and accurate. The 30-per-day cap on free entries is a practical limit based on the team's capacity for verification calls, not a marketing gimmick, and it never applies to paid entries.

How are my business's private contact details protected?

anewera never exposes private recipient details—such as email addresses, phone numbers, or physical addresses—to AI agents or users. When a contact request is initiated by an AI, the request is routed through anewera's infrastructure, which anonymizes the recipient. The business receives a structured email notification from anewera containing the request details (e.g., "REQUEST_QUOTE from [user]"). This system ensures businesses maintain full control over their communication channels while being reachable by AI agents, and it protects against data scraping or unsolicited direct contact.

Which AI systems and agents can find my business on anewera?

anewera profiles are readable by all major AI systems that can parse web content and structured data, including ChatGPT, Claude, Gemini, Perplexity, and Copilot. For contactability, the MCP endpoint allows any AI agent that supports the Model Context Protocol to programmatically search the directory and initiate contact requests. This includes Claude Code, Codex, OpenClaw, ChatGPT Agents, and every other MCP-compatible client. The platform's live MCP endpoint is publicly accessible and functional, providing real-time proof of its capabilities.

anewera offers two entry paths. The paid subscription is CHF/USD 29 per month, which includes immediate activation: after checking your website in the chat, confirming your details, and completing payment, your profile is live and contactable for AI agents right away. The active payment serves as verification, as spam profiles do not pay. For businesses seeking a free entry, anewera issues 30 curated invitations per day, sent by email to hand-picked companies. These free entries are unlocked after a short verification call and are lifetime free. The 30-per-day cap applies only to free profiles and never to paid entries.