BuildRoy

BuildRoy is an AI-powered ROI calculator builder specifically designed for B2B teams. It enables marketers, sales engineers, finance leads, and founders to transform static spreadsheets and PDFs into interactive, dynamic calculators that prospects can use directly. The core value proposition is speed and simplicity: users describe what they want to calculate in plain English, and BuildRoy generates a working calculator with the correct inputs, formulas, and outputs in under 60 seconds. The platform eliminates the need for coding, complex spreadsheet logic, or expensive development resources. BuildRoy is built for diverse teams: marketing teams use it for lead generation on pricing pages, sales engineers customize it for RFPs, finance teams quote deals with precision, and founders pitch investors with data-driven tools. The calculators are fully customizable with branding, conditional logic, and lead capture forms. They can be embedded anywhere with a single line of code, whether as an iframe, React component, or vanilla JavaScript. BuildRoy positions itself as a direct replacement for tools like Outgrow, Involve.me, and Calconic, as well as static spreadsheets. With over 386 calculations run on the platform, it has proven itself as a reliable, scalable solution for teams that need to prove value quickly and convincingly.

AI-Powered Calculator Generation

Users describe their desired calculator in plain English, such as "Cost savings of consolidating 5 SaaS tools," and BuildRoy's AI instantly generates a fully functional calculator. This feature eliminates the need for manual formula setup, spreadsheet expertise, or technical coding knowledge. The AI interprets user intent, identifies relevant inputs and outputs, and creates a working model in under 60 seconds.

Customizable Branding and Conditional Logic

BuildRoy allows users to fully customize the look and feel of their calculators to match their brand identity, including colors, fonts, and logos. Additionally, the platform supports conditional logic, meaning calculators can dynamically adjust inputs, formulas, and outputs based on user responses. This creates a personalized and intelligent experience for each prospect, increasing engagement and conversion rates.

Built-in Lead Capture Forms

Every calculator can include a lead capture form that collects user information before or after the calculation is displayed. This feature transforms each calculator into a powerful lead generation tool for marketing and sales teams. The captured data can be exported or integrated with existing CRM systems, allowing teams to follow up with qualified prospects who have already engaged with value-based content.

One-Line Embed and Multi-Platform Export

BuildRoy calculators can be embedded on any website, landing page, or application using a single line of code, available as an iframe, React component, or vanilla JavaScript snippet. This simplifies deployment for non-technical teams and ensures seamless integration into existing digital properties. For Pro users, the platform also offers HTML, JS, and PDF export options for full ownership and offline use.

Marketing Lead Generation on Pricing Pages

Marketing teams use BuildRoy to create interactive ROI calculators embedded directly on pricing and product pages. These calculators serve as high-value lead magnets, capturing prospect information in exchange for a personalized savings or ROI estimate. This approach increases conversion rates by providing immediate, quantifiable value to visitors, turning passive browsing into active leads.

Sales Engineering for RFP Responses

Sales engineers leverage BuildRoy to rapidly build custom ROI calculators tailored to each prospect's specific needs during the RFP process. Instead of manually updating spreadsheets for every deal, they can use BuildRoy to generate a dynamic, branded calculator that demonstrates cost savings, efficiency gains, or revenue impact. This streamlines the proposal process and strengthens the sales pitch with hard data.

Finance Teams for Deal Quoting

Finance leads and analysts use BuildRoy to create standardized ROI models for quoting deals and justifying tool investments. These calculators allow finance teams to input variables like team size, hourly costs, and subscription fees to instantly generate total cost of ownership (TCO) and return on investment (ROI) figures. This ensures consistency across quotes and provides a defensible, data-backed basis for financial decisions.

Founders Pitching to Investors

Startup founders use BuildRoy to build investor-facing calculators that demonstrate the value proposition of their product or service. These calculators can show potential investors how their solution saves money, increases revenue, or improves efficiency. By providing an interactive, self-service tool, founders can effectively communicate their unit economics and growth potential, making their pitch more compelling and credible.

Do I need to know how to code to use BuildRoy?

No, BuildRoy is designed for non-technical users. The entire process is driven by natural language prompts and a visual interface. You describe what you want to calculate in plain English, and the AI generates the calculator for you. All customization, including branding and conditional logic, is done through a no-code editor.

Where does my calculator live after I build it?

Your calculator is hosted on BuildRoy's platform by default. You can share a direct link to the hosted version, or you can embed it on your own website using a one-line iframe, React component, or vanilla JavaScript snippet. Pro users can also export the calculator as an HTML, JS, or PDF file for full ownership.

Can I edit my calculator after it is published?

Yes, you can edit your calculator at any time. BuildRoy allows you to modify inputs, formulas, outputs, branding, and conditional logic even after the calculator is live. Changes are reflected immediately on the embedded version without requiring you to re-embed the code.

What kind of math can BuildRoy handle?

BuildRoy can handle a wide range of mathematical operations, including basic arithmetic, percentages, multiplication, division, and more complex formulas involving multiple variables and conditional logic. It is designed to replicate the functionality of spreadsheets, so if you can express it in a spreadsheet, BuildRoy can likely handle it.

BuildRoy offers a tiered pricing model to accommodate different user needs. The Free tier costs $0 and includes one saved calculator with up to 10 inputs, hosted on BuildRoy's domain with a BuildRoy badge displayed. The Solo plan is $19 per month and includes five calculators with unlimited inputs, embeddable on any site, lead capture forms, and the option to hide the BuildRoy badge. The Pro plan is $59 per month and offers unlimited calculators, advanced analytics, export files (HTML, React, JS), removal of the BuildRoy badge, and a custom domain. For users who need only a single calculator, BuildRoy offers a one-time unlock for $49 per calculator, which includes unlimited inputs, embedding, JSON and PDF export, brand customization, and no BuildRoy badge, with lifetime ownership.