Dividend Data vs Pure Tax Investigations
Side-by-side comparison to help you choose the right product.
Dividend Data
Access 30+ years of dividend data and financial metrics instantly in Google Sheets or Excel with our free add-in for investors.
Last updated: March 11, 2026

Pure Tax Investigations
Pure Tax Investigations offers expert defense for businesses facing complex HMRC tax disputes and investigations.
Last updated: March 1, 2026
Visual Comparison
Dividend Data

Pure Tax Investigations

Feature Comparison
Dividend Data
Free Tier with Generous Credits
Dividend Data offers a free tier that includes 2,500 monthly credits with no expiration for trial usage. This feature allows users to explore the platform and utilize its capabilities without any upfront financial commitment, making it accessible to everyone from beginners to seasoned investors.
Custom Functions for Comprehensive Analysis
The software includes 16 custom functions that cover all essential aspects of dividend investing. These functions simplify the process of retrieving data, allowing users to perform analyses such as calculating forward dividend yields, payout ratios, and other crucial investment metrics effortlessly.
Extensive Historical Data Access
With over 30 years of historical data available, Dividend Data enables users to conduct in-depth analyses and comparisons over time. This extensive dataset empowers investors to make informed decisions based on long-term trends and patterns in stock performance.
Compatibility with Major Spreadsheet Platforms
Dividend Data seamlessly integrates with both Google Sheets and Microsoft Excel, providing users with flexibility and convenience. This compatibility ensures that investors can easily access and analyze their data in the software they are most comfortable using, enhancing their overall experience.
Pure Tax Investigations
Expert Representation
Pure Tax Investigations provides clients with expert representation during complex HMRC investigations. The team’s extensive knowledge of tax law and HMRC procedures ensures that clients receive tailored and effective strategies for their unique situations.
Comprehensive Compliance Checks
The firm offers thorough compliance checks to help clients understand their tax obligations and ensure adherence to HMRC regulations. This proactive approach helps mitigate risks and prepares clients for any potential inquiries.
Strategic Tax Disclosures
Pure Tax Investigations assists clients in navigating voluntary disclosure programs like the WDF and LPC. This feature allows clients to rectify past tax discrepancies proactively, reducing potential penalties and fostering compliance.
Specialized Support for Complex Cases
The firm specializes in handling complex tax matters, including serious civil investigations under COP9 and COP8. This feature positions Pure Tax Investigations as a trusted ally for clients facing intricate and high-stakes tax disputes.
Use Cases
Dividend Data
Dividend Growth Analysis
Investors can utilize Dividend Data to analyze the growth of dividends over time for specific stocks. By accessing historical data, users can identify trends and make informed predictions about future dividend payments, aiding in portfolio management decisions.
Portfolio Tracking and Management
Dividend Data allows users to track their dividend income and overall portfolio performance automatically. By linking their portfolios to the platform, investors can view aggregate statistics, which helps in assessing the health and performance of their investments.
Real-Time Stock Analysis
With just a few keystrokes, users can retrieve real-time stock data, allowing for quick decision-making during trading hours. This feature is crucial for active investors looking to capitalize on market movements as they happen.
Financial Ratios Evaluation
The platform provides access to key financial ratios, which are essential for evaluating a company's financial health. Investors can analyze metrics such as Price-to-Earnings (PE) ratios and earnings per share (EPS), facilitating a deeper understanding of potential investment opportunities.
Pure Tax Investigations
Navigating HMRC Investigations
Clients facing serious civil investigations, such as those under COP9 for suspected fraud or COP8 for complex avoidance, can rely on Pure Tax Investigations for expert guidance and representation throughout the process.
Voluntary Disclosures
When clients need to address historical income and gains, Pure Tax Investigations supports them in making voluntary disclosures through programs like the WDF and LPC, which facilitate compliance and minimize penalties.
Compliance Check Preparation
Businesses undergoing routine compliance checks can engage Pure Tax Investigations to prepare and ensure all tax obligations are met, thus reducing anxiety associated with HMRC inquiries.
Tax Planning for Entrepreneurs
Entrepreneurs seeking to structure their tax affairs efficiently can leverage the firm's expertise. Pure Tax Investigations provides tailored tax strategies that align with their commercial aspirations while ensuring compliance with regulations.
Overview
About Dividend Data
Dividend Data is an innovative tool designed specifically for dividend and fundamental investors, providing unprecedented access to over 30 years of stock market data for more than 80,000 tickers. This powerful software integrates directly into Google Sheets and Microsoft Excel, eliminating the need for API keys, coding, or tedious manual data entry. Users can gain instant insights into critical metrics such as dividends, yields, payout ratios, growth rates, financial statements, earnings, ratios, and price history through simple custom formulas. The platform is built by a dividend investor for dividend investors, ensuring that it meets the specific needs of its users. With a free tier that offers 2,500 monthly credits and no trial expiration, Dividend Data is ideal for both novice and experienced investors seeking institutional-grade data without incurring high costs.
About Pure Tax Investigations
Pure Tax Investigations is a premier advisory firm specializing in navigating complex tax disputes between clients and HM Revenue & Customs (HMRC). The firm serves a diverse clientele, including businesses, entrepreneurs, and private individuals who face scrutiny from HMRC. The primary value proposition of Pure Tax Investigations lies in its bespoke, pragmatic, and discreet representation during high-stress tax investigations. Led by Amit Puri, a former senior HMRC Tax Inspector with over 20 years of experience, the team brings invaluable insider knowledge to strategically resolve cases. The firm focuses on serious civil investigations under Codes of Practice 9 (COP9) and 8 (COP8), compliance checks, and facilitating voluntary disclosures via initiatives like the Worldwide Disclosure Facility (WDF) and Let Property Campaign (LPC). With a mission to alleviate client pressure and preserve wealth, Pure Tax Investigations emphasizes tailored analysis and tenacious advocacy to secure optimal outcomes.
Frequently Asked Questions
Dividend Data FAQ
How does Dividend Data integrate with Google Sheets and Excel?
Dividend Data integrates seamlessly with both Google Sheets and Microsoft Excel through add-ons, allowing users to access stock market data directly within their spreadsheets. This eliminates the need for separate applications or manual data entry.
Is there a cost associated with using Dividend Data?
Yes, Dividend Data offers a free tier with 2,500 monthly credits, allowing users to explore its features without any upfront cost. Additional usage may require a subscription plan, depending on the user's needs.
What types of data can I access with Dividend Data?
Users can access a wide range of data, including dividends, yields, payout ratios, growth rates, financial statements, earnings, ratios, price history, and over 100 other metrics essential for dividend and fundamental investing.
Can I use Dividend Data for automated portfolio tracking?
Yes, Dividend Data includes features for automated portfolio tracking, enabling users to link their investment portfolios to the platform. This allows for real-time updates and performance statistics, streamlining the investment management process.
Pure Tax Investigations FAQ
What is Pure Tax Investigations?
Pure Tax Investigations is an advisory firm specializing in representing clients during HMRC tax investigations, focusing on bespoke strategies tailored to individual cases.
Who can benefit from Pure Tax Investigations' services?
Businesses, entrepreneurs, and private clients facing scrutiny from HMRC can benefit from the expert guidance and representation provided by Pure Tax Investigations.
How does Pure Tax Investigations assist with compliance checks?
The firm conducts comprehensive compliance checks to ensure clients understand their tax obligations, preparing them for potential inquiries and mitigating risks.
What are the Codes of Practice 9 (COP9) and 8 (COP8)?
COP9 pertains to serious civil investigations into suspected fraud, while COP8 deals with complex tax avoidance cases. Pure Tax Investigations specializes in representing clients under these codes.
Alternatives
Dividend Data Alternatives
Dividend Data is a comprehensive tool designed for dividend and fundamental investors, offering over 30 years of stock market data for more than 80,000 tickers. It allows users to easily access essential financial metrics and historical data directly within Google Sheets and Microsoft Excel, streamlining the investment analysis process. Given the diverse needs of investors, users often seek alternatives to Dividend Data due to factors such as pricing structures, specific feature sets, or compatibility with preferred platforms. When searching for an alternative, it is crucial to consider the features offered, including the depth of data available, the ease of integration with existing tools, and the overall cost-effectiveness. Additionally, the user experience and support services should also be evaluated to ensure that the chosen solution aligns with investment strategies and data needs.
Pure Tax Investigations Alternatives
Pure Tax Investigations is a specialist advisory firm dedicated to providing expert defense for businesses and individuals facing complex tax disputes with HM Revenue & Customs (HMRC). As an independent buffer, the firm focuses on delivering tailored, pragmatic representation during challenging investigations. Users often seek alternatives due to factors such as pricing, specific feature sets, or unique platform requirements that might align better with their needs. When considering alternatives, it is essential to evaluate the expertise and experience of the advisory team, the comprehensiveness of services offered, and the level of personalized support available during the tax investigation process.