max

max is an autonomous AI sales agent, specifically an AI-powered Sales Development Representative (SDR), designed to run the entire B2B prospecting process end-to-end. Unlike traditional approaches that require stitching together disparate tools such as a prospecting platform, a data provider, an intent monitoring service, and a copywriter, max consolidates these functions into a single, cohesive system. The product automates the full sales development loop: it builds targeted contact lists, scores accounts based on fit against an Ideal Customer Profile (ICP), monitors the web for real-time buying signals such as hiring sprees, funding announcements, and new executive hires, and then drafts personalized cold outreach messages that are engineered to get replies. max is built for founders, SDRs, and revenue teams who want to generate pipeline without the manual busywork. It works alongside the existing sales team, not as a replacement, allowing users to review and approve suggestions or let the AI run autonomously. Trusted by over 600 sales teams, max delivers warm, qualified leads directly to your inbox, Slack, or CRM every morning, eliminating the need to babysit dashboards. The core value proposition is finding high-intent buyers, catching signals before competitors, enriching every profile with verified contact data, and delivering actionable leads on autopilot. This approach shifts sales teams from a volume-based "spray and pray" cold email strategy to a precision-focused, signal-driven outbound methodology that prioritizes quality over quantity.

AI-Powered Intent Signal Detection

max continuously monitors a wide array of public web sources, including LinkedIn profiles, company pages, user reactions, and comments, to detect high-intent buying signals in real time. When a prospect posts about a relevant topic like "AI SDR" or changes jobs, max captures this activity and flags it as a lead. This feature ensures sales teams act on opportunities before competitors, turning passive browsing into active, time-sensitive outreach.

Automated Ideal Customer Profile (ICP) Filtering

Instead of manual list building, max automatically analyzes your website to discover and define your Ideal Customer Profile, including industries, company sizes, job titles, and geographic regions. The system then filters every discovered lead against this ICP criteria, ensuring that only high-fit prospects are surfaced. This eliminates wasted effort on unqualified leads and focuses resources on accounts that are most likely to convert.

Comprehensive Lead Enrichment

Every lead delivered by max comes fully enriched with verified data points. This includes a direct phone number, a confirmed email address, a LinkedIn profile link, company context such as employee count and industry, and location details. The enrichment process eliminates the need for manual research and data verification, providing sales teams with everything they need to initiate a personalized outreach immediately.

Seamless Integration and Workflow Automation

max integrates directly with popular sales and outreach tools including Overloop, Instantly, and Lemlist, and supports connections via Zapier, Make, or custom webhooks. Leads can be pushed automatically into your existing sales stack, CRM, Slack channels, or email inbox. This feature ensures that prospecting data flows seamlessly into your established workflows, reducing friction and enabling teams to act on leads without switching contexts.

Automated Outbound Lead Generation for SDRs

Sales Development Representatives can use max to eliminate the manual process of scrolling through LinkedIn, researching companies, and building target lists. By defining an ICP and letting max monitor for intent signals, SDRs receive a daily batch of warm, enriched leads directly in their inbox. This allows them to focus their time on crafting personalized messaging and engaging with prospects who have already demonstrated interest, dramatically increasing reply rates and pipeline velocity.

Real-Time Competitive Intelligence for Revenue Teams

Revenue teams can leverage max to gain a competitive edge by monitoring when target accounts post about competitor products or express dissatisfaction with existing solutions. The signal detection engine captures these critical moments, such as a prospect commenting on a post about "replacing their current tool." This enables sales teams to time their outreach perfectly, positioning their solution as the superior alternative when the prospect is most receptive.

Targeted Prospecting for Founders and Small Teams

Startup founders and small revenue teams with limited resources can use max to run a sophisticated outbound operation without hiring a full SDR team. By simply providing their website URL, max automatically builds the ICP, identifies high-fit accounts, and monitors for buying signals. This use case democratizes access to enterprise-grade prospecting technology, allowing lean teams to punch above their weight and generate qualified pipeline with minimal time investment.

Account-Based Marketing (ABM) Signal Monitoring

Marketing and sales teams executing ABM strategies can use max to monitor a curated list of target accounts for specific triggers like new executive hires, funding rounds, or product launches. When a signal is detected, max alerts the team via Slack, enabling immediate, coordinated outreach from both sales and marketing. This ensures that ABM efforts are reactive and timely, engaging key accounts at the exact moment they are most likely to be evaluating new solutions.

How does max determine what is a high-intent signal?

max monitors public web data, primarily from LinkedIn, for specific activities that indicate buying intent. These signals include posts about relevant topics (e.g., "AI SDR"), new job changes, reactions and comments on industry content, company page engagement, and triggers like hiring sprees or funding announcements. The system filters these signals against your defined Ideal Customer Profile to ensure relevance and timeliness.

Can I review leads before my team reaches out?

Yes, max is designed to work alongside your sales team, not replace it. You have full control over the workflow. You can choose to review the leads and suggested messages that max generates before they are sent, or you can set the system to run autonomously. This flexibility allows teams to maintain quality control while still benefiting from automation.

What integrations does max support?

max integrates directly with popular sales engagement platforms including Overloop, Instantly, and Lemlist. For broader connectivity, it supports Zapier, Make, and custom webhooks, allowing you to push enriched leads into virtually any CRM, email tool, or internal system. This ensures that max fits seamlessly into your existing sales tech stack without requiring major changes.

How long does it take to set up max and see results?

Setup is designed to be extremely fast. You simply provide your website URL, and max automatically analyzes your business to build your Ideal Customer Profile. According to user feedback, setup can be completed in approximately two minutes. Within the first hour, users typically have enriched leads flowing into their chosen tools, with a daily batch of new high-intent leads arriving in their inbox every morning.

max offers two primary pricing plans, billed in EUR with the option to pay in local currency at checkout. Both plans are available on a monthly or yearly subscription, with yearly billing providing two months free.

The Starter plan is priced at €79 per month when billed annually. This plan includes 100 leads sourced every month, which is approximately 5 leads per day. It is designed for getting started and includes LinkedIn monitoring, AI enrichment, ICP filtering, and standard integrations.

The Pro plan is the popular option for scaling teams. Specific pricing details for the Pro plan are not provided in the available context, but it is positioned for teams that require a higher volume of leads and more advanced features.