Formly

Formly is a next-generation form-building platform designed to eliminate the friction of starting from a blank page. Instead of wrestling with templates and drag-and-drop interfaces from scratch, users can describe the outcome they want in natural language using popular AI agents like Claude, ChatGPT, Cursor, or Codex. The AI drafts a complete, polished form with relevant questions, field types, and page flows that align with the user's goal, whether that is screening job applicants, collecting feedback, or generating qualified leads. Once generated, the form opens in a full visual editor where users can fine-tune every detail using drag-and-drop blocks, multi-page flows, conditional logic, and answer piping. Formly supports a comprehensive range of field types including text inputs, signatures, ratings, file uploads, dropdowns, matrices, and phone inputs. The platform is built for teams that need high-converting forms without technical overhead. It offers analytics, submissions tracking, webhooks, email notifications, and GDPR-conscious hosting in Europe, ensuring data sovereignty and compliance. Formly is designed for product managers, HR teams, marketers, and developers who want to move from idea to published form in seconds, not hours. The core value proposition is simple: users do not need a form builder; they need answers. Formly bridges the gap between conversational AI and production-ready data collection.

AI-Powered Form Generation

Formly leverages the power of leading AI agents to transform a simple goal description into a fully structured form. Users can say "I need to screen 200 job applicants" or "Create a feedback survey for our beta users," and the AI interprets the intent, selects appropriate question types, and generates a multi-page flow that maximizes completion rates. This feature eliminates the cognitive load of designing forms from scratch and ensures that every field serves a clear purpose. The AI drafts the entire form in seconds, and users can then review, edit, and publish without any coding or design expertise.

Visual Drag-and-Drop Editor

Every form generated by AI opens in a full-featured visual editor that gives users complete control over the final output. The editor supports drag-and-drop blocks for rearranging fields, real-time preview to see how the form looks on any device, and custom branding options including logos, colors, and fonts. Users can add or remove fields, adjust page flows, and fine-tune every detail the AI built. This hybrid approach combines the speed of AI generation with the precision of manual editing, ensuring the form matches the exact requirements and brand identity of the team.

Advanced Logic and Personalization

Formly includes sophisticated conditional logic, answer piping, and variable insertion to create personalized and dynamic form experiences. Conditional logic allows fields to appear or disappear based on previous answers, reducing friction and keeping respondents engaged. Answer piping enables the reuse of earlier responses in later questions or confirmation messages, making the form feel conversational and tailored. Variable insertion, such as using a respondent's first name in a greeting, further personalizes the experience. These features are critical for long surveys, job applications, and complex qualification forms where relevance drives completion.

Comprehensive Data Collection and Integration

The platform supports every field type a team might need, from standard text inputs and dropdowns to signatures, ratings, file uploads, and matrices. Beyond collection, Formly provides robust analytics including submission counts, completion rates, and response summaries. Every submission can be piped out via webhooks to CRMs, databases, or any service that accepts HTTP requests. The REST API and MCP allow developers and AI agents to pull responses programmatically. This ensures that answers do not sit in a dashboard but go directly into the tools where they are actionable, such as lead databases, applicant tracking systems, or analytics platforms.

Job Applicant Screening

HR teams can use Formly to screen hundreds of applicants efficiently. By describing the role requirements in chat, the AI generates a structured application form with resume upload, skills assessments, and qualification questions. Conditional logic ensures that only relevant candidates see advanced questions, while answer piping personalizes follow-ups. Submissions are automatically sent via webhook to the company's applicant tracking system or CRM, enabling instant review and response. The multi-page flow keeps applicants engaged without overwhelming them, improving completion rates compared to single-page forms.

Customer Feedback and NPS Surveys

Product and customer success teams can deploy feedback forms that adapt to the respondent's experience. A simple prompt like "Create a post-purchase satisfaction survey" generates questions about product quality, delivery, and support. Conditional logic shows different follow-up questions based on the rating, and answer piping personalizes the closing message. Formly's analytics provide instant summaries of response trends, such as average NPS scores and common themes, which can be fetched directly by the AI agent for reporting. The GDPR-compliant hosting ensures customer data remains secure and private.

Lead Generation and Qualification

Marketing teams can build high-converting lead capture forms that qualify prospects before they reach sales. By describing the ideal customer profile in chat, Formly generates questions about budget, timeline, and needs. Conditional logic hides irrelevant fields, keeping the form short and frictionless. File uploads allow prospects to attach RFPs or case studies. Each submission triggers a webhook to the CRM, enriching lead records in real time. Custom branding and embedded forms ensure the experience matches the company's website, building trust and increasing conversion rates.

Event Registration and Signups

Event organizers can create registration forms that collect attendee information, dietary preferences, session choices, and payment details. Multi-page flows separate personal details from session selection, reducing abandonment. Conditional logic shows only relevant sessions based on the attendee's interests. File uploads accept waivers or medical forms. Email notifications confirm registration and send reminders. Webhooks push attendee data to the event management platform or spreadsheet. The AI generation capability means a new event form can be created and published in under a minute, directly from a chat conversation.

How does Formly use AI to generate forms?

Formly connects to popular AI agents such as Claude, ChatGPT, Cursor, Codex, and OpenClaw through a one-time setup. After connecting your assistant, you simply describe the outcome you want in natural language, for example, "Create a job application form with a resume upload." The AI interprets your goal, selects appropriate question types, and generates a complete form with field labels, page flows, and conditional logic. The generated form opens in a visual editor where you can review and make any changes before publishing. The AI does not lock you into a template; it drafts a starting point that you can fully customize.

Is my data secure and compliant with regulations?

Yes, Formly is designed with data privacy and compliance as core principles. All form responses and user data are hosted on servers located in Europe, ensuring compliance with the General Data Protection Regulation (GDPR). Formly does not use cookies or track form responses for its own purposes. The platform does not sell or share your data with third parties. You retain full ownership of all submissions and can export or delete them at any time. For teams with stricter requirements, webhooks and the API allow you to pipe data directly into your own infrastructure without storing it on Formly's servers.

Can I customize the look and feel of my forms?

Absolutely. Every form generated by AI opens in a full visual editor that gives you complete control over branding and layout. You can add your company logo, choose custom colors and fonts, and adjust spacing and alignment to match your website or application. The editor supports drag-and-drop rearrangement of all fields and pages. You can also embed the form directly on your own domain using an iframe or short link, ensuring the user experience is seamless and consistent with your brand. Custom branding is included in the single plan with no additional fees.

How do I get responses out of Formly and into my other tools?

Formly is built to move data where it is needed most. Every submission can be automatically sent via webhooks to any service that accepts HTTP requests, such as CRMs, databases, Slack, or custom applications. The webhook fires the moment a submission is completed, enabling real-time workflows. For programmatic access, Formly provides a REST API and MCP (Model Context Protocol) that allow your AI agent or internal systems to fetch response summaries and raw data on demand. Upcoming integrations include Notion, Zapier, and Make, which will further simplify connecting Formly to over 5,000 apps without code.