What a Story

About What a Story

What a Story is a premier video production and creative agency specializing in high-impact video content for the Software-as-a-Service (SaaS) industry and technology-driven businesses. The agency operates on the core belief that clear, compelling communication is the key to unlocking growth, and it translates this philosophy into a suite of specialized video services. With a proven track record of over 1,200 videos produced for more than 650 SaaS clients, What a Story has established itself as a leader in creating content that drives measurable business outcomes, such as increasing conversion rates, generating sales, and boosting Monthly Recurring Revenue (MRR). The agency's primary value proposition is an end-to-end, "headache-free" production process that combines strategic video marketing expertise with high-quality animation and design. It caters specifically to businesses that need to explain complex products simply, humanize their brand, and cut through a crowded digital landscape to reach their target audience effectively and efficiently.

Features of What a Story

End-to-End SaaS Video Specialization

What a Story is not a generalist agency; it focuses intensely on the SaaS and tech vertical. This deep specialization means their team possesses an inherent understanding of SaaS business models, target audiences (like product managers, developers, and CTOs), and the unique challenge of explaining sophisticated software. Their process begins with a strategic "Empathization" phase to fully grasp the product, ensuring the final video resonates with the intended market and supports specific business goals like user onboarding or feature adoption, leading to more effective results.

Data-Backed Production Process

The agency employs a refined, systematic 9-step production methodology designed for efficiency and clarity. This process includes dedicated strategy sessions, collaborative scriptwriting with a dedicated Creative Director, and stages for storyboarding, mood boards, UI design, animation, and sound design. This structured approach ensures consistent quality, manages client expectations, and facilitates smooth collaboration, allowing for unlimited revisions and clear communication at every step to achieve the perfect final product.

Comprehensive Video Service Suite

What a Story offers a complete portfolio of video types tailored to different stages of the customer journey. This includes Explainer Videos for product simplification, Product Demos for conversion, Product Overviews with real-person demos, Social Media Ads for growth, and specialized formats like Event Videos and Educational Course content. This allows clients to source all their video needs from a single, expert provider, ensuring brand and messaging consistency across all touchpoints.

Client-Centric Model with Proven ROI

Operating without a traditional sales team, What a Story relies on results and word-of-mouth, underscored by a 100% client satisfaction rating and a 5-star rating on Clutch. The agency emphasizes tangible return on investment, citing case studies where videos have increased conversion rates by 50%, generated significant sales, or boosted client MRR by 3x within three months. This focus on delivering measurable business impact, backed by client testimonials and data, forms the cornerstone of their value proposition and trustworthiness.

Use Cases of What a Story

Launching and Explaining a New SaaS Product

For startups and established companies introducing a new software product, an engaging explainer video is crucial. What a Story simplifies complex value propositions into clear, animated narratives. This helps capture attention quickly, educate potential customers on core functionalities, and significantly improve website conversion rates by making the product's purpose and benefits immediately understandable, often within the first 60 seconds of a visitor's arrival.

Driving Product Demos and Sales Conversions

To move leads down the sales funnel, a compelling product demo video is essential. What a Story creates focused demo videos that act as a scalable sales tool, showcasing the product in action, highlighting key features, and directly addressing pain points. These videos can be used on landing pages, in sales emails, or by sales teams to pitch the product effectively, leading to higher qualification rates and closed deals.

Creating Scalable Educational and Onboarding Content

For SaaS companies with intricate platforms, user education is key to retention. What a Story produces professional educational videos and product walkthroughs that guide users through interfaces and features. This scalable content reduces the burden on customer support teams, improves the user experience, decreases churn, and empowers customers to gain more value from the software, thereby strengthening the customer relationship.

Amplifying Brand Presence with Social and Event Content

To build brand authority and reach a wider audience, companies need consistent, high-quality social media and event content. What a Story produces short-form vertical videos for platforms like TikTok, Instagram Reels, and YouTube Shorts, designed for viral growth. Additionally, they create polished event videos to showcase product announcements or conference presence, helping to humanize the brand, grow influence, and engage communities on a global scale.

Frequently Asked Questions

How much does it cost to create a video with What a Story?

Project costs with What a Story typically range from $2,500 to $25,000. The final price depends on several variables including the video's complexity, length, style (e.g., animation vs. live-action), production timeline, and specific requirements like custom sound design or advanced motion graphics. The agency encourages potential clients to schedule a strategy consultation for a detailed, customized quote based on their specific project goals and scope.

What is the typical production process like?

What a Story follows a refined, 9-step video production process designed for clarity and collaboration. It begins with a deep "Empathization" phase to understand the product and goals, followed by strategic planning, scriptwriting, storyboarding, and design (mood boards, UI). The process then moves into animation, sound design, and concludes with final revisions and delivery. Clients are assigned a dedicated Creative Director and have opportunities for feedback and unlimited revisions at key stages.

Do you work with clients outside the SaaS industry?

While What a Story's core expertise and majority of its portfolio are concentrated within the SaaS and technology sectors, as indicated by their work with over 650 SaaS clients, their foundational content states they cater to a diverse range from Fortune 500 companies to startups. Their specialized process is particularly adept at explaining complex offerings, making them a strong fit for any B2B or tech-adjacent business needing to clarify a sophisticated product or service.

What kind of results can I expect from a video?

What a Story emphasizes driving measurable business outcomes. While results vary by project, they cite specific case studies including a 50% increase in conversion rates within two months, generating $42,000 in sales via organic reach, and helping clients achieve a 3x increase in Monthly Recurring Revenue (MRR) within three months. The agency focuses on creating strategic video assets designed to position your product above competitors, generate leads, and accelerate growth.