Pursuit

About Pursuit

Pursuit is an AI-powered sales intelligence platform specifically engineered for businesses selling to state, local, and education (SLED) government entities. It addresses the fundamental challenges of public-sector sales: identifying opportunities before a formal RFP, navigating complex buying committees, and accessing accurate, timely data. The platform serves sales, business development, and marketing teams at government technology vendors, contractors, and consultants by transforming a traditionally opaque and slow-moving market into a data-driven, proactive sales process. Its core value proposition is increasing win rates and pipeline velocity by focusing sales efforts on entities with the highest propensity to buy. Pursuit achieves this by continuously analyzing public data from over 90,000 entities and 4 million contacts, applying proprietary AI to detect live buying signals from documents and meetings, and providing actionable intelligence on whom to contact and what to say, thereby ensuring sales teams never miss the critical buying window.

Features of Pursuit

Pursuit Radar

Pursuit Radar provides real-time, AI-driven signal detection by scanning millions of public documents, meeting transcripts, and budget reports daily. It alerts sales teams the instant a target account mentions a problem or initiative relevant to their solution. This feature moves sales engagement from a reactive RFP response model to a proactive, insight-driven conversation, allowing vendors to shape procurement discussions early. The AI is trained to match public-sector problems to specific vendor capabilities, ensuring alerts are highly relevant and actionable.

Pursuit Intel

Pursuit Intel is a comprehensive data engine that pushes constantly refreshed public-sector intelligence directly into a company's CRM. It provides deep entity profiles, including fiscal year-end, operating budgets, and federal funding data, alongside a database of over 3 million verified contacts. The platform also analyzes a prospect's existing technology stack to identify competitors and uses AI to find prospects with a high propensity to buy based on similarities to a vendor's existing successful customers, enabling precise territory planning and account prioritization.

Pursuit Chrome Extension

The Pursuit Chrome Extension surfaces critical buying committee intelligence directly within a user's browser while they research on government websites or LinkedIn. It automatically detects the public entity being viewed and instantly displays a full organizational chart, complete with contact details and CRM integration status. This allows sales representatives to identify and sync missing stakeholder contacts to their CRM with one click, ensuring no key decision-maker is overlooked during the research and outreach process.

AI-Powered Entity Scoring & Propensity Modeling

At the core of Pursuit's platform is an AI engine that scores every public-sector entity based on its likelihood to purchase a specific solution. This scoring is based on an analysis of historical spending, budget allocations, legislative priorities, and detected needs from public documents. By quantifying win probability, this feature enables sales leaders to direct resources strategically, focusing on high-probability accounts to maximize pipeline efficiency and overall win rates, a practice backed by sales methodology research emphasizing qualified lead prioritization.

Use Cases of Pursuit

Proactive Pipeline Generation for New Markets

Sales teams entering a new state or municipal vertical can use Pursuit to immediately identify the most promising accounts. Instead of manual, time-consuming research, they leverage Pursuit's entity scoring and Radar alerts to discover which cities or agencies are actively discussing projects related to their offering, allowing them to build a qualified pipeline from scratch in a fraction of the time.

Competitive Displacement and Expansion

Account executives managing existing public-sector clients use Pursuit Intel to monitor the client's complete tech stack and track competitor activity. By receiving alerts on budget discussions for new initiatives or dissatisfaction with incumbent solutions, they can identify expansion and cross-sell opportunities or position their solution for competitive displacement before the contract is officially up for renewal.

Enhancing Conference and Event ROI

Marketing and sales teams attending public-sector conferences use the Pursuit Chrome Extension in real-time. When engaging with an attendee from a city government, they can instantly pull up the entity's profile, see the full buying committee, and understand current budget priorities, enabling highly contextual and valuable conversations that translate into more qualified follow-ups.

Streamlining Sales Onboarding and Territory Planning

Sales operations leaders use Pursuit to equip new hires with immediate account intelligence, drastically reducing ramp time. Managers can build data-driven territories by distributing accounts based on Pursuit's propensity scores and budget data, ensuring reps are set up with a balanced book of business that aligns effort with the highest potential return.

Frequently Asked Questions

What types of public-sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. SLED (State, Local, Education) market, including all 50 states, over 35,000 municipalities and counties, thousands of school districts and higher education institutions, and special districts (e.g., transportation, utility). This encompasses over 90,000 distinct public entities in total, ensuring broad market visibility.

How does Pursuit's AI detect a "live buying signal"?

Pursuit's AI scans and analyzes a vast array of public source documents, including city council meeting transcripts, budget publications, strategic plans, and agency reports. It uses natural language processing (NLP) to identify discussions of pain points, project approvals, budget allocations, and legislative mandates that indicate a genuine need and allocated funding for specific types of solutions, moving beyond simple keyword matching to understand context.

How does Pursuit ensure its contact data is accurate and up-to-date?

Pursuit employs a multi-source verification process, aggregating data from official government directories, public meeting attendee lists, professional licensing databases, and other primary sources. Its system is designed for constant refresh, with changes in personnel, titles, and departments updated as new public information becomes available, maintaining a high degree of data hygiene critical for sales outreach.

Can Pursuit integrate with our existing CRM and sales stack?

Yes, Pursuit is built for integration. Pursuit Intel is designed to push enriched account, contact, and buying signal data directly into major CRM platforms like Salesforce. The Chrome Extension also supports one-click syncing. This ensures all intelligence is operationalized within a team's existing workflow, eliminating data silos and increasing adoption.