Simpler Work

Simpler Work empowers teams to quickly generate tailored marketing content with the expertise of senior marketers.

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Published on:

September 26, 2025

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Simpler Work application interface and features

About Simpler Work

Simpler Work is an AI-powered marketing platform designed specifically to assist businesses in creating high-quality marketing content efficiently. By leveraging advanced AI technology, Simpler Work enables users to generate ad copy, emails, and social media posts without the need for additional headcount or expert consultants. The platform is tailored for founders, growing teams, and businesses aiming to scale their marketing efforts while maintaining quality. Its main value proposition lies in solving the challenges associated with time-consuming and costly content creation. With features like zero-prompt workflows, built-in marketing expertise, and the ability to maintain full creative control, Simpler Work ensures that businesses can produce impactful content instantly and effectively, all while avoiding generic outputs that often plague traditional AI tools.

Features of Simpler Work

Context Engine

The Context Engine is a powerful feature that gathers essential information about your company, brand voice, and product offerings during onboarding. This allows Simpler Work to create tailored marketing content that resonates with your target audience, effectively reflecting your unique value proposition and brand identity.

Coded Senior Expertise

With over 30 years of collective marketing experience, Simpler Work incorporates proven workflows used by senior marketers into its AI prompts. This feature ensures that users are not just getting generic content, but rather well-crafted marketing pieces that leverage best practices and psychological frameworks specific to various marketing scenarios.

Bullet-Proof Input

Simpler Work simplifies the content creation process by requiring users to fill out a straightforward form with key inputs. This eliminates the need for complex prompt engineering and ensures that the AI has all the necessary information to generate high-quality content efficiently.

Quality of Life Extras

The platform includes several user-friendly features, such as a "Refine" button that allows users to make instant edits to drafts without starting over and a native translation option that enables users to translate content into multiple languages seamlessly. These extras enhance the user experience and streamline the content creation process.

Use Cases of Simpler Work

Email Marketing Campaigns

Businesses can utilize Simpler Work to create targeted email marketing campaigns effortlessly. With the ability to generate personalized emails for different segments, teams can improve engagement and drive conversions with minimal effort.

Social Media Content Creation

Simpler Work is ideal for crafting engaging social media posts that align with a brand's voice. By streamlining the content generation process, businesses can maintain an active online presence without overwhelming their teams.

Ad Copy Development

The platform simplifies the creation of compelling ad copy tailored to specific campaigns and audiences. Users can quickly generate high-quality advertisements that capture attention and drive results.

Content for Web and PR

Simpler Work can be used to create professional web content and press releases that effectively communicate a brand's message. This feature helps businesses maintain a consistent and polished online presence while saving time and resources.

Frequently Asked Questions

How does Simpler Work save time in content creation?

Simpler Work streamlines the content generation process by combining AI capabilities with proven marketing workflows. This eliminates the need for extensive brainstorming or drafting, allowing users to produce high-quality content swiftly.

Can I customize the brand voice within Simpler Work?

Yes, during the onboarding process, users can provide details about their brand voice and values. The Context Engine then utilizes this information to ensure that all generated content aligns with the brand’s identity.

Is there a trial period for new users?

Absolutely! Simpler Work offers a 3-day free trial, allowing new users to explore the platform's features and capabilities without any commitment.

What types of content can I generate with Simpler Work?

Users can create a wide array of marketing materials, including email marketing campaigns, ad copy, social media posts, and more. The platform is designed to handle various marketing tasks efficiently, ensuring versatility for its users.

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