Shoutout

About Shoutout

Shoutout is a specialized software platform designed to streamline the collection, management, and public display of customer testimonials. Founded in 2020 and newly acquired in 2025, the tool directly addresses the critical business need for authentic social proof, a factor repeatedly shown to significantly influence consumer trust and purchasing decisions. Research from Nielsen indicates that 92% of consumers trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising. Shoutout operationalizes this principle by enabling businesses to easily gather video or text testimonials from satisfied customers via simple, no-login collection links. Once collected, these testimonials can be showcased through customizable widgets, carousels, or dedicated "Walls of Love" that embed seamlessly into any website with no coding required. The primary value proposition of Shoutout lies in its simplicity, cost-effectiveness, and focus on conversion optimization, making it an ideal solution for founders, marketers, SaaS companies, course creators, and small to medium-sized businesses seeking to leverage customer advocacy without the complexity or recurring expense of bloated marketing suites.

Features of Shoutout

No-Login Testimonial Collection

Shoutout eliminates friction in the testimonial gathering process by providing a simple, shareable link that customers can use to submit video or text feedback instantly. This method requires no account creation or complicated setup for the customer, which dramatically increases submission rates. According to a study by Baymard Institute, unnecessary account creation can cause up to 34% of checkout abandonment; applying this logic to feedback collection, removing login barriers is a critical feature for maximizing participation. Businesses can customize these collection forms to match their branding and prompt for specific information, ensuring the gathered content is both authentic and useful for marketing purposes.

Customizable Display Widgets and Walls

Once testimonials are collected, Shoutout provides a suite of elegant, responsive display options. Users can choose from widgets, sliders, carousels, or full-page "Walls of Love" to showcase social proof. Each display type is highly customizable, allowing for control over layout, colors, fonts, and which testimonials to feature. This flexibility ensures the testimonials integrate perfectly with any website's design aesthetic. Furthermore, these elements can be embedded anywhere using simple code snippets or shared as standalone, beautifully designed testimonial pages, providing maximum versatility in how social proof is presented to potential customers.

Unlimited Testimonials and White-Labeling

Unlike many SaaS tools that limit usage on lower-tier plans, Shoutout offers unlimited collection and display of both video and text testimonials across its plans. This is crucial for businesses scaling their social proof efforts. Additionally, the platform offers an optional white-label feature, allowing businesses to remove all "Shoutout" branding from their collection forms and displayed widgets. This presents a completely professional, branded experience to the customer, reinforcing the business's own identity rather than that of a third-party tool, which is essential for enterprise and agency use cases.

One-Time Payment Lifetime Access

A defining feature of Shoutout's pricing model is the availability of a lifetime access plan for a single, upfront payment. This contrasts sharply with the industry-standard subscription model, where competitors like Senja or Testimonial.to charge recurring annual fees. This cost structure can save businesses thousands of dollars over time, as evidenced by their comparison showing savings of up to $391 annually compared to the nearest competitor. The lifetime plan includes all core features, updates for two years, and the peace of mind that a key marketing asset will not incur ongoing monthly costs.

Use Cases of Shoutout

E-commerce Conversion Rate Optimization

For online stores, displaying customer testimonials and video reviews directly on product pages is a proven strategy to reduce purchase hesitation. Shoutout allows e-commerce owners to collect authentic feedback post-purchase and display it via carousels or widgets near the "Add to Cart" button. This leverages social proof at the critical decision-making moment, directly addressing concerns about product quality and fit. Studies, such as those cited by the Spiegel Research Center, show that displaying reviews can increase conversion rates by up to 270%.

SaaS and Software Landing Pages

SaaS companies rely heavily on trust signals to convert free trial users into paying customers. Shoutout enables them to create a dedicated "Wall of Love" or embed testimonial sliders on their homepage, pricing page, and feature pages. Video testimonials from happy users are particularly powerful for demonstrating real-world results and building credibility in a competitive market. This use case turns customers into advocates, providing tangible evidence that the software delivers on its promises.

Course Creators and Coaches

For individuals selling digital products, online courses, or coaching services, personal reputation is everything. Shoutout provides an easy way to gather and showcase success stories and transformations from past students or clients. A standalone testimonial page can serve as a powerful sales asset, while widgets embedded on a sales landing page help overcome skepticism by showing prospective buyers that others have achieved results, thereby validating the investment.

Agencies and Freelancers

Marketing, web design, and consulting agencies can use Shoutout to professionally showcase client feedback and case studies. The white-label option is critical here, allowing the agency to present testimonials under its own brand without any tool-specific branding. This collected social proof can be used on the agency's own website to win new business and even shared in proposals to demonstrate a track record of success and client satisfaction.

Frequently Asked Questions

What does "lifetime access" mean?

Lifetime access refers to a one-time payment model where you pay a single fee to use Shoutout forever on the specified number of projects (e.g., 3 websites). This is in contrast to a subscription where you pay monthly or annually. The lifetime plan includes all current core features and is guaranteed to receive software updates and new features for a period of two years from the date of purchase, after which the software will continue to function indefinitely.

What is your refund policy?

Shoutout offers a 100% money-back guarantee within 7 days of purchase. If you are unsatisfied with the product for any reason, you can request a full refund within this window. This policy applies to both the monthly subscription and the one-time lifetime access purchase, providing a risk-free opportunity to test the platform and ensure it meets your testimonial collection and display needs.

How many websites can I use Shoutout on?

The standard lifetime access plan and the monthly subscription plan both support usage on up to 3 separate websites or projects. This covers the vast majority of use cases for small businesses, founders, and freelancers who may have a primary site and a couple of ancillary projects or client sites. The unlimited testimonials and embeds apply across all permitted projects.

What happens after 2 years of updates on the lifetime plan?

After the included 2-year period of updates and new features concludes, your lifetime license remains active and fully functional. You can continue to use Shoutout indefinitely with all the features available at the end of those two years. You will not lose access. If you wish to receive major new versions or features released after that period, you may have the option to renew your update coverage for an additional fee, but core functionality is yours permanently.

Pricing of Shoutout

Shoutout offers two primary pricing tiers: a flexible monthly subscription and a popular one-time payment lifetime access plan. The Monthly Plan costs $29 per month (billed as $15 per month with a 48% introductory discount) and includes up to 3 projects, unlimited testimonials and embeds, custom branding, and the ability to cancel anytime. The Lifetime Access Plan is a one-time payment of $199 (discounted from $299), which also covers 3 projects and includes all features from the monthly plan, plus the removal of Shoutout branding (for a one-time $50 add-on) and guarantees 2 years of software updates. This model is positioned as a significant cost-saving alternative to annual competitors like Senja ($590/year) or Testimonial.to ($400/year). Both plans are backed by a 7-day money-back guarantee.