Sentaiment

About Sentaiment

Sentaiment is the definitive AI brand perception platform, engineered for marketing, communications, and PR agencies and teams. In an era where 89% of B2B buyers use AI to research vendors, Sentaiment provides critical visibility into how leading Large Language Models (LLMs) like ChatGPT, Claude, Gemini, Perplexity, and Grok represent your brand. The platform solves a core modern marketing challenge: brands are being defined by AI using whatever data it can scrape, which is often outdated, inaccurate, or incomplete. Sentaiment moves teams from flying blind to having clarity and control. It delivers a comprehensive Perception Audit, a unified Echo Score for performance tracking, and, most importantly, model-specific Suggested Actions to correct misrepresentations and align narratives. By transforming weeks of manual analysis into a five-minute automated process, Sentaiment empowers forward-thinking brands to proactively shape their AI-driven narrative before it shapes market perception.

Features of Sentaiment

Multi-Model Perception Audit

Sentaiment's core engine automatically queries over 10 major AI models, including ChatGPT, Claude, and Gemini, using 50+ real-world brand scenarios. This parallel processing delivers a complete analysis in just five minutes, providing a standardized, data-rich view of your brand's AI footprint. It eliminates the guesswork and manual labor of individually prompting each model, collecting hundreds of data points, and attempting to synthesize coherent insights from disparate outputs.

Echo Score & Analytical Dashboard

The platform synthesizes complex multi-model data into a single, actionable Echo Score. This proprietary metric quantifies how clearly and consistently AI models describe your brand. The accompanying dashboard allows teams to track score trends over time, identify which specific topics and claims drive their score, and pinpoint critical narrative gaps or drifts. This provides an at-a-glance health check and a longitudinal view of perception alignment.

Model-Specific Suggested Actions

Beyond diagnostics, Sentaiment provides prescriptive, model-specific recommendations to correct errors and reinforce desired messaging. These actions are prioritized by impact and effort, offering clear copy guidance, technical schema updates, and content strategies tailored to how each LLM consumes information. This turns insight into executable strategy, ensuring fixes are effective for the specific models shaping your brand narrative.

Executive Reporting & Trend Tracking

Sentaiment automates the creation of stakeholder-ready reports. Teams can easily generate and export simple summaries, Echo Score trends, and top issues with planned fixes to PDF for presentations to leadership or clients. The platform's automated tracking continuously monitors perception over time, alerting teams to significant changes so they can manage their narrative proactively rather than reactively.

Use Cases of Sentaiment

Proactive Brand Reputation Management

Marketing and PR teams use Sentaiment to conduct regular audits, identifying and correcting inaccurate or harmful statements about their brand before they become entrenched in the AI ecosystem. This preemptive approach mitigates reputational risk and ensures that the foundational information AI uses is correct, protecting brand equity in the most influential new research channel.

Competitive Positioning and Gap Analysis

Agencies leverage the platform to audit not only their clients but also competitors. By comparing Echo Scores and narrative themes, teams can identify competitive weaknesses to exploit and strengths to emulate, uncovering strategic opportunities to out-position rivals within AI-generated content and secure a first-mover advantage.

SEO and Content Strategy Alignment

SEO and content teams utilize Sentaiment's findings to align their technical and creative output with how LLMs parse information. The Suggested Actions provide direct guidance on optimizing headers, schema markup, and site content to improve AI comprehension, effectively bridging the gap between traditional search engine optimization and AI model optimization.

Client Reporting and Service Expansion

Agencies employ Sentaiment's automated reporting tools to provide tangible, data-driven value to clients. By demonstrating a brand's AI perception score, tracking improvements over time, and showcasing proactive narrative management, agencies can elevate their service offering, justify retainers, and build deeper, more strategic client partnerships.

Frequently Asked Questions

How does Sentaiment get its data from AI models?

Sentaiment uses direct, real-time queries to the public interfaces of leading LLMs like ChatGPT, Claude, and Gemini. We simulate authentic user searches with a comprehensive set of brand-specific scenarios. This method analyzes the actual output these models provide to end-users, ensuring our data reflects genuine brand perception, not synthetic or theoretical test results.

What is the "Echo Score" and how is it calculated?

The Echo Score is a proprietary, unified metric that measures the clarity and consistency of your brand's portrayal across multiple AI models. It is calculated by analyzing the outputs from our Perception Audit against factors including narrative alignment, factual accuracy, keyword prominence, and sentiment consistency. A higher score indicates a stronger, more controlled AI brand narrative.

How quickly can I expect to see changes after implementing Suggested Actions?

The speed of change depends on the AI model's update cycle and the nature of the action. Technical fixes like schema markup can be recognized quickly, while broader narrative shifts may take weeks as models recrawl and reprocess information. Sentaiment includes verification checks to monitor for these changes, and 89% of brands report measurable improvements in visibility within 30 days.

Is Sentaiment suitable for small businesses or only large enterprises?

Sentaiment is built for any brand concerned with its AI perception. With plans starting at the "Monitor" tier, it is accessible to small businesses and startups. The platform's efficiency is particularly valuable for smaller teams with limited resources, automating a complex process that would otherwise be prohibitively time-consuming or technically demanding to perform manually.