Parlo

About Parlo

Parlo is a streamlined, cost-effective newsletter platform engineered for creators and businesses that prioritize reliable delivery and simplicity over complex marketing automation. Its core value proposition is a unique, usage-based pricing model where costs are tied directly to the volume of emails sent, not the size of the subscriber list. This allows organizations to grow their audience indefinitely without incurring corresponding price increases, a significant departure from the tiered pricing structures common in the industry. Designed for bloggers, content creators, media publishers, affiliates, event promoters, and nonprofits, Parlo focuses on the essential workflow of creating, sending, and tracking newsletters. It leverages Amazon SES for robust, high-deliverability email infrastructure, ensuring messages reach the inbox. The platform combines an intuitive drag-and-drop editor, customizable templates, and basic contact management with segmentation capabilities, providing all the necessary tools for effective newsletter campaigns without the overhead of advanced automation features. This makes Parlo an authoritative choice for entities sending regular broadcasts who seek to maintain a direct line of communication with their audience while controlling costs and operational complexity.

Features of Parlo

Drag-and-Drop Newsletter Editor

Parlo's editor provides a user-friendly, no-code environment for crafting professional newsletters. The drag-and-drop functionality allows users to intuitively arrange text, images, buttons, and other elements, significantly reducing design time. This feature is built on responsive design principles, ensuring all created emails are automatically optimized for mobile devices, which is critical as mobile opens account for a substantial portion of email engagement according to industry reports. The simplicity empowers users of all technical skill levels to produce visually appealing content that maintains brand consistency.

Flexible, Usage-Based Pricing Model

This is Parlo's defining feature: a pricing structure that charges based on the number of emails sent per month, not the number of subscribers on the list. This model offers exceptional financial flexibility and scalability, as highlighted by their savings calculator. Businesses can grow their audience to any size without automatic plan upgrades or cost penalties, a model supported by research indicating that predictable, scalable costs are a top priority for growing small to medium-sized businesses. Users only pay for the volume they use, making it a cost-efficient solution for seasonal senders or those with fluctuating campaign needs.

Simple List Import & Audience Segmentation

Parlo facilitates easy contact management starting with effortless CSV imports. Users can assign custom attributes to contacts, such as location, interests, or purchase history, enabling basic but powerful audience segmentation. This allows for targeted newsletter campaigns, which studies from the Data & Marketing Association show can dramatically improve open and click-through rates compared to generic blasts. The centralized dashboard supports bulk editing and organization, making list hygiene and management a straightforward process without requiring a complex CRM integration.

Core Performance Tracking & Reliable Delivery

The platform provides essential analytics, tracking key metrics like open rates, click rates, and bounces. Integrated with Amazon's Simple Email Service (SES), Parlo ensures high deliverability rates by utilizing one of the most reliable email-sending infrastructures available. This integration is crucial, as poor deliverability can undermine even the best content. Real-time engagement monitoring and bounce alerts help users maintain a clean list and optimize send times, while optional Google Analytics integration offers deeper insights for data-driven decision-making.

Use Cases of Parlo

Independent Bloggers and Content Creators

For solo creators and bloggers, Parlo offers an affordable and uncomplicated path to monetize and engage their audience. The usage-based pricing aligns perfectly with the variable income and growth trajectory typical in this sector. The drag-and-drop editor allows for quick creation of visually rich newsletters to share new posts, exclusive content, or partner offers without needing design expertise, enabling them to build a dedicated community and drive consistent traffic back to their site.

Local Event Promoters and Nonprofits

Event promoters and nonprofit organizations often run campaigns with specific timelines and tight budgets. Parlo's model allows them to pay only for the emails sent during a promotion or fundraising drive. They can segment lists for targeted communication—such as reminders for past attendees or updates for donors—using custom attributes. The reliable Amazon SES backbone ensures time-sensitive information like event details or urgent appeals reach their audience's inboxes reliably.

Affiliate Marketers and Media Publishers

These users require a tool to broadcast product recommendations, curated content, or news digests to a large, growing list. Parlo's unlimited list growth removes a major barrier to scaling their operations. They can use customizable templates to maintain a branded, professional appearance that builds trust, and track click-through rates to directly measure the performance of affiliate links or featured content, optimizing their revenue-generating campaigns without overspending on software.

Small Businesses with Weekly Newsletters

Small businesses that send regular updates, promotions, or company news benefit from Parlo's simplicity and predictable costs. They can easily import customer contacts, segment them by purchase history or interest, and send targeted offers. The platform eliminates the need for a dedicated marketing specialist, as the intuitive interface allows any team member to create and send effective communications, fostering customer loyalty and repeat business efficiently.

Frequently Asked Questions

How does Parlo's pricing work compared to other tools?

Parlo uses a unique usage-based (pay-as-you-go) model where you are charged for the number of emails you send each month, not for the number of subscribers you have. This contrasts with most competitors who charge based on subscriber list size, which can become expensive as your audience grows. With Parlo, you can grow your list to 10,000 or 100,000 contacts without a price increase; your cost only changes if you increase your monthly sending volume.

What kind of support does Parlo offer?

Parlo provides tiered support based on your plan. The Starter plan includes standard support, while the Business plan includes local priority support for faster, more direct assistance. All users have access to support channels to resolve technical issues or get guidance on using the platform's features. This ensures that users can get help when needed to maintain their newsletter schedule.

Can I try Parlo before committing?

Yes, Parlo offers a first month 100% free trial with no credit card required to sign up. This allows you to fully test the platform's features, including the drag-and-drop editor, template customization, list import, and sending capabilities, to ensure it meets your needs before any financial commitment. The free tier also includes a daily sending limit for ongoing minimal use.

How does Parlo ensure my emails are delivered?

Parlo ensures high deliverability by integrating with Amazon Simple Email Service (Amazon SES), a trusted cloud-based email sending service known for its reliability and robust infrastructure. This partnership helps manage sender reputation, authentication (like SPF and DKIM), and provides scalable sending capacity, which collectively maximize the chance of your newsletters landing in the primary inbox instead of the spam folder.

Pricing of Parlo

Parlo offers flexible, usage-based pricing with two main plans. The Free plan includes a daily sending limit of 300 emails, access to the drag-and-drop editor, customizable templates, standard support, and basic reporting. The Business plan, which is recommended, starts at €6.00 per month and includes 500 contacts, no daily sending limit, priority support, and all core features. A key component is the volume-based cost: users select how many emails they want to send per month (e.g., 5k, 40k, 150k, 500k+), and pricing scales accordingly. An optional add-on to remove Parlo branding from emails is available for an additional €4.00 per month. This structure allows users to pay only for the sending volume they need while enjoying unlimited subscriber list growth.